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Using Typography to Get Attention

G.Entp27 asked:




When designing a Web page, there are many ways to attract attention to important events or items. The most common way is to change the font size of the headline. For example, during the U.S. war in Iraq, CNN.com changed their banner headline from font-size: 20px to font-size: 48px – more than doubling it.

You can see that in the two screen shots of CNN – the first is from December 2002, and the largest headline reads: “Iraq promises report Dec. 7″. This is written in 20px type right below the photo. The second screen shot is from CNN in March 2003. The banner headline reads “CLASHES INTENSIFY”. This is written in 48px type at the top of the page. Even the second headline (which does not completely show in the screen shot), is in font-size: 28px, another 8px larger than their standard headline from December.

Using Typography to Get Attention

Using changes in font sizes to get attention is nothing new. But before you go out and make your headlines 48px or larger, you need to follow a few simple rules:

1.    Is this really that important?

If you’re announcing a 30% off shoe sale, it might be important to some people but making the font unbearably huge will just turn most people off.

2.    What’s the standard font size on your page?

If you type everything at 20pt, then creating a 30pt headline will not look that much different. But a 16pt headline next to 8pt text might look huge.

3.    Do you have standards for what font size to use?

You should decide ahead of time what types of events will trigger an increase in headline size. Once you have a plan, then even if your marketing director comes in begging to announce his shoe sale at 56pt type, you will have a standard size for that level of event.

But changing the font size is not the only way to get attention. You can also play with the font:

·    Family

If you have a sans-serif font, switch to a serif font for emphasis.

·    Color

Reds are a good color to attract attention.

·    style or weight

Making text bold or italicized will make it stand out.

Other Ways to Get Attention

Changing the font size or color is not the only way to change your Web site to get attention.

·    Images

Images and graphics are always attention-getters. The aphorism “a picture says a thousand words” is true because people are visual, and using a picture to enhance or emphasize what you want to say will do more than just words alone. Google uses pictures to emphasize various holidays and other events.

·    Layout

An exciting way to attract attention to an event is to completely change your layout. After the September 11th attacks, CNN removed nearly all of their normal navigation to give more room for their coverage of the events. Amazon thanked its customers for their loyalty by replacing their front page with a letter from the president.

·    animation

Animation where normally you have flat images will attract attention. Many Web designers use this in splash pages to show off their skills and make their site more dynamic.

Use with Care

It is easy to go overboard with these techniques. If every line of your site is bold or red or blinking then nothing will stand out. And if you announce your 30% off shoe sale at the same intensity as announcing a war, your customers will quickly learn to ignore your



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Reliable web hosting

Tom asked:




A website is an important part of your company. You need to make sure it is running properly so that it provides the most benefit to your customers. It is therefore important that you choose the most reliable company in order to aid you in your web hosting process, such as the best web hosting from EUKHost. It may be difficult to define what is a reliable company, but their role is very important. Below is a list of features that a reliable hosting company should provide. 1. A reliable company should have good reviews from past performances, which shows that they provide the best for their customers. 2. A reliable company is flexible and provides several opportunities for you. You should be able to choose the one that suits you from different packages. 3. The features available should be specific and also flexible so you can choose your own requirements. 4. A reliable company offers a good service for a fair price, because the web hosting process should not cost you too much. 5. The payment plans available should be flexible, according to what you want. The plans should be carefully chosen by you with the advice you receive. 6. Technical support is one of the most important features of a reliable web hosting company, because you never know when you may need it. Web hosting by EUKHost provides constant technical support from a team of experts that you can rely on. 7. A reliable company should provide considerable backup for your website and your data so you can rest safe in the knowledge that everything is secure. Before you go ahead with the hosting process, you must make sure you know exactly what you want from the hosting provider beforehand. Affordable web hosting from EUKHost meets all the criteria for a reliable company, so it is important that you take advantage of our services.



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What To Do If Your Domain Name Is Hijacked

omura asked:




One of the worst feelings a site owner can experience is what ensues when you find out that your domain name has been hijacked. Domain name hijacking refers to a practice where a competitor or a regular person purchases a domain that is extremely similar to your own.

When this happens, you are immediately put at risk for several different problems. Your site may lose customers, due to confusion from consumers. If the competing site is posting material that is harmful to your business, you may lose more than just a few customers, you may lose your business.

Hijacking can occur by taking your domain name and modifying it slightly. For example, if you have yourname.com registered, they could use your-name.com or other variations. It can also take the form of purchasing other extensions for your existing domain. For example, instead of yourname.com, they could purchase yourname.net or yourname.biz.

If you have become the victim of domain name hijacking, you will need to take action quickly. Do not wait for any damage to be done. It may be too late to counteract any problems if you do wait. You will have several options.

First, you can contact the owner of the hijacked domain and offer to purchase it from them. If you have extra capital, this may be the cheapest way to avoid legal action.

However, it also means that you have become a target for future hijacking. Many people will hijack a domain just to see if they can get the owner of the domain in question to pay them off. Tread carefully and feel out the situation before making any decisions.

It is possible that someone honestly did not know they were infringing on your domain, so approach them carefully. If it is an honest mistake, you can quickly alienate someone if you come out swinging. Try a nice letter at first, and then escalate if necessary.

Second, you can contact an attorney who is well versed in Internet law. This type of attorney will be able to advise you on what kind of recourse you will have. If your domain is trademarked, you will have a much greater chance of success.

If all manner of recourse fails you, you may be stuck with the hijacker. In this case, you will need to specify in your advertising, on your site and in any promotional material that your site is the “Official Site” for your company.

To avoid domain name hijacking, you can trademark your domain or purchase all of the available extensions and variations for your domain. This process can be quite costly, but when compared to the legal and financial implications associated with dealing with domain name hijacking, it can be well worth the extra time and money. It is also a good idea to monitor similar domain names to make sure that you are aware of potential hijackers ahead of time.

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