Increasing Profit Graph in the Web Hosting Business
Host Gator asked:
If one is running a website business he/she must be knowing very well about the tough competition he/she has to face in this business. There are thousands of competitor’s easily available and who are just ready to undercut one’s price in order to get business.
There are potential customers who look hosting as a commodity and shop by price. Even there are several directories like Hostreview, Acehosts and Hostindex, which make it easy to comparison shop.
How to avail more profits from business under this competition?
Step First-GET THE CUSTOMER
One should calculate the lifetime value of his/her customer. For example, if an average customer stays for let say 15 months and pays 16.95 per month. That means their lifetime value to one’s company is $254.25.Thus for every customer one acquire make his/her business on an average $254.25.
If ones website is experiencing that there are visitors who comes to website and thereafter just leaves to comparison shop, then it is more likely that one will lost that sale. There are several questions, which need to be answered which can help to sort above problem like have one invested in sales copy that compels his/her visitors to buy from him/her? Does one’s website help him to see that he/she is the best choice for this situation? One should show his/her credibility, should guarantee services and offer incentives to just give a start to business. Thus one should make it easy to buy from him/her.
Step Second- KEEP THE CUSTOMER
As in above step we have already seen how difficult it is to get customer, so second step is to keep that valuable customer. Providing best support services can only do this.
It is very important to note that once a customer leaves for another website host, he’s gone forever. Proper support in the form of providing proper email support in a timely fashion and well-trained technical support is a must. Also one should be waste time in waiting for customers to contact him/her rather should try to contact them.
Final Step- SELL MORE TO THE CUSTOMER
As the customer has already bought from one it is due to familiarity and trust. With this plus point should one can easily offer complimentary items to his/her current customer list.
The major concern of anyone’s customer is how to succeed online. With every thing online it’s quite easy to offer online marketing tools, ebooks and additional services. This can be as simple as joining an affiliate program for an item one’s customer may need, then making him aware of the item.
Thus the above are the three GURU MANTRAS one should always keep in mind for making his/her profit graph go up.
Webmaster Articles
If one is running a website business he/she must be knowing very well about the tough competition he/she has to face in this business. There are thousands of competitor’s easily available and who are just ready to undercut one’s price in order to get business.
There are potential customers who look hosting as a commodity and shop by price. Even there are several directories like Hostreview, Acehosts and Hostindex, which make it easy to comparison shop.
How to avail more profits from business under this competition?
Step First-GET THE CUSTOMER
One should calculate the lifetime value of his/her customer. For example, if an average customer stays for let say 15 months and pays 16.95 per month. That means their lifetime value to one’s company is $254.25.Thus for every customer one acquire make his/her business on an average $254.25.
If ones website is experiencing that there are visitors who comes to website and thereafter just leaves to comparison shop, then it is more likely that one will lost that sale. There are several questions, which need to be answered which can help to sort above problem like have one invested in sales copy that compels his/her visitors to buy from him/her? Does one’s website help him to see that he/she is the best choice for this situation? One should show his/her credibility, should guarantee services and offer incentives to just give a start to business. Thus one should make it easy to buy from him/her.
Step Second- KEEP THE CUSTOMER
As in above step we have already seen how difficult it is to get customer, so second step is to keep that valuable customer. Providing best support services can only do this.
It is very important to note that once a customer leaves for another website host, he’s gone forever. Proper support in the form of providing proper email support in a timely fashion and well-trained technical support is a must. Also one should be waste time in waiting for customers to contact him/her rather should try to contact them.
Final Step- SELL MORE TO THE CUSTOMER
As the customer has already bought from one it is due to familiarity and trust. With this plus point should one can easily offer complimentary items to his/her current customer list.
The major concern of anyone’s customer is how to succeed online. With every thing online it’s quite easy to offer online marketing tools, ebooks and additional services. This can be as simple as joining an affiliate program for an item one’s customer may need, then making him aware of the item.
Thus the above are the three GURU MANTRAS one should always keep in mind for making his/her profit graph go up.
Webmaster Articles
Interesting post, thanks a lot for spending the time to compose it. I like the direction you are taking your blog. I’ll be subscribing to your site in order to keep up down the road. Looking forward to more posts soon.